What is digital marketing?

Digital marketing is a smart strategy which uses online platforms like social media platforms, search engines, and email to promote products or brands, to specific audiences/people. It involves creating engaging content and ads to connect with potential customers, boost brand awareness, and drive business growth in the digital world

Types of Digital Marketing:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing:
  6. Influencer Marketing
  7. Affiliate Marketing
  8. Video Marketing
  9. Chatbot Marketing

Skills required for digital marketing:

  • SEO Knowledge: Understanding search engine optimization techniques to improve website visibility and rankings in search results.
  • Content Creation: Writing engaging and valuable content for various digital platforms, such as blogs, social media, and videos.
  • Data Analytics: Analyzing data to measure campaign performance, user behavior, and making data-driven decisions.
  • Social Media Expertise: Managing and optimizing social media accounts, creating compelling posts, and understanding each platform’s nuances.
  • PPC Advertising: Mastering pay-per-click advertising platforms like Google Ads, understanding bidding strategies, and optimizing campaigns.
  • Email Marketing: Creating effective email campaigns, understanding segmentation, and analyzing email metrics.
  • Graphic Design: Basic design skills to create eye-catching visuals for social media posts, ads, and website content.
  • Video Production: Basic video editing and creation skills for video marketing content.
  • Marketing Automation: Understanding how to use marketing automation tools to streamline campaigns and nurture leads.
  • Copywriting: Crafting persuasive and concise copy for ads, emails, and landing pages.
  • Data Interpretation: Extracting insights from data to improve campaigns and strategies.
  • Communication Skills: Effectively conveying ideas and collaborating with team members and clients.

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Guide on how to learn digital marketing on your own:

  1. Read digital marketing books

If you’re looking for an economical way to learn digital marketing, consider reading digital marketing books that are available at a lower cost. While books may not offer hands-on experience, they serve as a fantastic starting point for your digital marketing journey.

To begin, you can opt  an all-inclusive digital marketing book that covers the complete spectrum of digital marketing

  1. Read digital marketing blogs

One of the best methods to acquire free knowledge about digital marketing is online blogs. Engaging with blogs not only facilitates your digital marketing learning journey but also ensures you’re up-to-date with the latest trends in the online marketing realm.

Tons of digital marketing blogs populate the web, bookmark a handful of them and allocate time to read them two to three times a week.

  1. Watch videos on YouTube

Youtube hosts numerous channels dedicated solely to digital marketing. If you dedicate a month or two to following these channels and watching their videos, you’ll be well on your way to mastering digital marketing.

  1. Enroll in paid digital marketing courses

Opting for a paid course will provide you with hands-on experience and even aid you in securing job placements. Upon completing the course, you’ll also earn valuable digital marketing certificates to enhance your resume.

  1. Follow influencers on social media

Another effective approach is to connect with digital marketing influencers through social media platforms such as Twitter, Facebook, and Instagram. These experts are very active across these channels, consistently sharing fresh content.

  1. Do an internship

If you’re truly committed to building a career in digital marketing, embarking on a digital marketing internship is crucial.

Even if the internship is unpaid, you must pursue it. This experience will grant you a deep insight into the workings of the online marketing realm and provide you with valuable hands-on exposure.

You’ll have the privilege of learning under the guidance of a digital marketing expert. Completing your internship might also lead to attractive job offers.

For internship opportunities, consider exploring platforms like LinkedIn, Indeed.com, Monster.com, and various other job portals.

  1. Watch webinars

Webinars are made by experts and add real value & quality in the enhancement of knowledge of the specific field.

With help of webinars you can learn advanced topics as well about whom you might have never heard of.

  1. Get enrolled in free certification courses

If investing in paid digital marketing courses isn’t your preference, you have the option to join complimentary online digital marketing courses to learn without any cost. While free courses might not offer extensive value, they play a vital role in establishing a sturdy groundwork.

Udemy is a fantastic platform hosting numerous FREE digital marketing courses that you can explore.

  1. Listen to a digital marketing podcast

If your digital marketing journey is a priority, consider diving into the world of marketing podcasts. Numerous digital marketing podcasts can be found on platforms like Podbean and Spotify.

  1. Google digital unlocked

Through Google Digital Unlocked, you can learn about digital marketing, how to grow a business by leveraging online mediums, SEO, and much more.

On Google Digital Unlocked, you’ll learn the mentioned below things:

  • Search ads.
  • Email marketing.
  • Google analytics.
  • Social media marketing.
  • Advertising on websites.
  • Content marketing, and more.

This tool of Google is completely free, and expert trainers from Google teach each module extensively.


10. Join digital marketing forums

While some digital marketing forums may require payment, others are open to all. This provides you the opportunity to engage in free forums and gain insights into digital marketing.

Within these forums, you can voice your questions and concerns about digital marketing. You can also actively engage in conversations, contributing your expertise if desired.

11. Join Facebook groups

Many digital marketers have established their own Facebook groups. It’s highly recommended that you become a member of these groups.

Within these groups,digital marketers frequently share videos, lectures, enticing offers, content, and various resources. This makes joining these groups an excellent opportunity for online digital marketing learning.

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